How to make sure your leaflet campaigns are top performers.
Business owners have a limited budget for marketing and are always on the lookout for the most cost-effective way to advertise.
It has been said that leaflet drops are old-fashioned and cheap. This is an outdated opinion because regular users of the medium continually prove that they are a highly effective way of getting customers.
There may be cheaper ways to advertise your product, but leaflet drops can always get you good business if executed properly. Although it is sometimes frustrating to see how leaflets are not being developed sufficiently enough to reach their full potential. Door drops are probably one of the most taken for granted mediums of advertising.
Here are some good ways avoid people turning your leaflets into coasters or even worse, throwing them straight in the bin:
One of the primary reasons why people throw your leaflet in the bin is because it annoys them, plain and simple. This is most probably because you have been delivering the same leaflet design too frequently and instead of advertising, you end up spamming your customers, and no one likes being spammed.
Delivering leaflets is not and should not be as easy as just delivering them wherever you can. More people would prefer to have advertising materials in the form of leaflets rather than e-mails. To ensure the effectiveness of your campaign, you should target your audience. Once this is done, it would be easier for you to set a fixed frequency of when you will be delivering leaflets. Knowing your customers will give you a good idea of when are the best times to drop them a leaflet.
To ensure the effectiveness of your campaign, you should target your audience. Once this is done, it would be easier for you to set a fixed frequency of when you will be delivering leaflets. Knowing your customers will give you a good idea of when are the best times to drop them a leaflet.
The design of your leaflet is crucial. Too simple, it gets thrown. Too cluttered, it gets thrown too. So how should effective leaflets look?
First, be as precise as possible. People should know who you are, what you do and what you are selling by the first couple of seconds they glance at your leaflet.
Second, if you are using images, use only the best or don’t use them at all. Pictures can be very captivating, and it will draw people’s attention to your leaflet but if they are poor quality or not relevant to the item you’re promoting this will have a negative effect.
Thirdly, your logo shouldn’t be the main focus point of your leaflet; your message should be.
Lastly, make sure you include all the possible ways the reader can contact you and make sure the primary methods you want them to use are prominent. There is little point in adding your phone number on the leaflet the same size as the rest of the text as the reader won’t be able to find it easily.
People nowadays tend to do a little research before purchasing anything, and it would be in your best interest if you set-up social media platforms beyond your website for information as well.
People are bombarded by advertising everywhere from streets, television, e-mails, online ads, etc. you name it. We live in an advertising bubble! One of the best things about leaflets is that no other advertising mediums have is its tangibility. With leaflets, people have the choice of throwing it or keeping it, and you want them to do the latter.
Offering vouchers or discount coupons is one fail-safe way to stand out and get your potential customer’s attention. By adding a voucher in your leaflet, clients who do intend to purchase your product in the future will have a reason to keep you leaflet and refer to it later. This is particularly an effective strategy when you are launching new products, and you want customers to try it.
Lastly but by no means least, using a professional leaflet distribution company to distribute your leaflets is essential. Remember the cheapest isn’t always the best option, you wouldn’t buy the cheapest parachute, would you?