Marketing takes up the biggest portion of spending for most businesses, which also makes it crucial that marketing strategies are made to get results.
If your marketing techniques don’t strike the right chords you don’t just waste money and time – you lose out to growing competitors.
In modern times, there are many marketing channels to choose from and in this article, we discuss Radio Advertising vs. Leaflet Distribution. Both can be effective but if you are weighing these up against each other, there can only be one winner.
Leaflets Cover More Demographics
Leaflets have the ability to target a wider demographic than radio advertising. Unless you have a highly specified product with a niche market, leaflets are more effective at exposing the public to your offerings. An example is how you can position leaflets in different places or target them to different zones of a city or town. Compare this to radio channels which get listened to by the same type of people (usually by age and/or music preferences) each day.
Leaflets Have Longer Lifecycles
Radio advertising is also repetitive to the same customers but only when listeners are tuned in to the radio station at a given time.
On the other hand, leaflets are physical objects that have longer lifecycles. Once delivered they can remain in the home for an average of 38 days where they sit on kitchen worktops or sideboards, repeatedly exposing consumers to the products, services and discounts that are offered. Now, what other advertising channels can do that?
Podcasts and YouTube are Growing in Popularity
There has been a trend in people – especially millennials and generation Z – to tune into podcasts and YouTube channels over radio stations and TV. The popularity of the radio station is on the decline and most, but not all, radio stations have fewer listeners today than they used to. From this, it can be argued that radio advertising is reaching far fewer people than you may imagine.
And the Final Verdict Is…
These points are not suggesting that radio advertising is dead, only that radio advertising may not have the same marketing power that it once did. Still including it within marketing campaigns can produce results for businesses, but if your advertising budget is limited it may be worthwhile prioritising leaflet distribution instead because this type of marketing engages a wider demographic, repeats more often and isn’t being ousted by current trends.
However, leaflet marketing is only highly effective when you get it right.
To ensure your next leaflet campaign is a top performer you need a leaflet that is well designed to stand out and convert well.
That’s where we can help! We have been providing a high-quality leaflet distribution service for over 30 years so we know what we are doing when it comes to advertising businesses.
Get in touch with our friendly team to get answers to your questions and more information today.