Solus leaflet distribution is where the client leaflet is distributed on its own plus our normal DAL or Delivery Audit leaflet.
Some clients believe this will give maximum impact on the doormat, however, this has been shown by research not always to be the case. For example, a leaflet on its own may be just that at the point of delivery but what happens if another distribution company places items through the letterbox shortly afterwards?
We believe that the only time when Solus leaflet distribution needs to be used is when very specific targeting is required or if the material is time sensitive and then must go out in the required area immediately.
Our research shows that a multi-drop or Shareplan campaign will add impact to all of the leaflets being delivered i.e. the leaflets all add to one another rather than detracting from each other. For example, a catalogue with many items on offer is more attractive than one with only a few items to choose from.