Now the festive season is over, many of us find ourselves in a kind of limbo. A limbo that stretches from Boxing Day, through New Year’s day until the 4th or 5th of January.
And because this period of inactivity heralds the start of a brand new year, we begin thinking about the future and how we’re going to market our businesses in the year to come.
What will the New Year bring us?
Of course, many of us will have made New Year’s resolutions. You know the usual ones. Give up smoking; lose weight, change jobs and various other resolutions to improve our lives.
But when you stop and think about them: resolutions are really just plans for the New Year; we just call them by a different name. And planning for the New Year is what everyone in business should be doing: especially if your business uses door drop leaflets as part of your marketing plans.
The past as well as the future
Individuals will make their New Year’s resolutions with their eyes set firmly on the future. This is because they will be imagining how their resolutions will change their lives (as long as they stick to them). The diet they are going follow will make them slim and attractive. The new job will bring them more money and a better lifestyle, and so on.
However, if you are running a business and have been using leaflet distribution in your marketing, it would be worth looking back over the past year as well as looking forward to the new one when deciding on marketing your business in 2018.
By looking back over what you did in the past twelve months will tell you what you did right in your door drop campaigns but, more importantly, what you did wrong.
And it is by examining the things you did wrong that will help you plan for the New Year.
Learn from your mistakes
If you had a door drop campaign that did not deliver the response you hoped for it would be wise to find out why it failed.
There are several reasons why your door drop campaign failed and we have listed a few of them below.
- You distributed at the wrong time
- You delivered it to the wrong area for your product
- You used an inferior printer or paper stock
- You didn’t repeat the campaign
- You hired a ‘cheap company‘ to do the distribution
These are just some of the reasons your leaflet distribution campaign failed. But we have omitted the biggest mistake you made when organising your distribution. And it is one many people make when they decide to launch a door drop campaign.They fail to seek expert advice.
Make a good New Year’s resolution
So many people still believe that leaflet distribution is something they can do on a shoestring. They give no thought to research the area they should cover or the best time to deliver their leaflets.
They select the cheapest printer and have it printed on inferior paper to save money. And to cap it all they decide to organise the distribution themselves: they hire students and some unemployed youths to deliver the leaflets or they hire a company offering a cheap price because they believe cheaper is better, and then they wonder why their campaign fails.
So if you are making your New Year’s resolutions for your coming leaflet campaigns; do not make the mistakes that other people have made in the past.
Happy New Year