Yes, it’s that time of year. Christmas! When the British people, or maybe it is just the English, who express surprise at something that happens at the same time every year, without exception.
Christmas arrives in the last week of December every year, but many of us act as if it is something that has appeared out of the blue. Soon we will hear “I can’t believe Christmas is just around the corner, where did that year go?”
Plenty of people will thrive on the adrenaline rush they get by cramming all their Christmas preparations in the last few days.
This approach to the Christmas rush is fine if you enjoy the stress and strain of competing with all the other procrastinators for the last turkey or the special gift your partner or one of your children have specifically asked for.
It is also fine if you are prepared to face the disappointment you will see on Christmas morning when they realise they are not going to receive their special present.
As an individual, you will be able to smooth things over with promises of making it up to them after the holidays.
However, if you are running a business, procrastination may lose you valuable sales.
Advertising at Christmas
Every business has its peaks and troughs throughout the trading year, but Christmas is a time when people are willing to spend money and sellers need to let these people know they are there and open for business.
For individuals in the entertainment and catering business, high street retailers and specialist shops are among the many enterprises where the period in the run-up to Christmas and the New Year can be one of the most successful periods in sales and winning new customers.
However, competition in these fields is fierce, and they need to get their sales message out as early as possible.
Many of these enterprises know that leaflet distribution is the best way to advertise their goods and services. And the majority of these companies have already made provision for having their leaflets distributed in time to benefit from the Christmas sales bonanza.
However, there are still some people who have yet to plan their Christmas leaflet campaign, and these are the people who will be disappointed when they discover their distributor is fully booked.
Dont miss out on advertising for Christmas
If you are one of those who are thinking of carrying out a leaflet distribution campaign to take advantage of the festive spending spree, it would be advisable for you to start the process without delay.
You may be able to make it up to members of your family if you miss out on their Christmas presents, but you will never be able to make up for the lost business you suffer if you fail to organise your leaflet distribution in time.
If you don’t want to miss out on advertising your business for Christmas, get in touch today!
[…] identify peak times during the year when their companies will profit. Holidays such as Easter and Christmas, Valentine’s Day and others and these can be allowed for in your budget; however it may be […]