If so it is absolutely vital that you allocate resources as efficiently as possible, whatever the size of your business.
Leaflet distribution has long been known as one of the most cost-effective forms of advertising, and there are some very good reasons for that:
No form of advertising is more penetrating – Industry research has shown that 66% of 15-34-year-olds acted positively after receiving a leaflet and 84% of householders claim to at least look at the leaflets they receive.
Cutting-edge targeting – Vastly improved technology means door-drop campaigns are conducted in a more sophisticated way than ever before. Better targeting means less wastage – and a much better chance of a return on your investment.
Measurable results – Some advertising can be difficult to track the success of – but not a door-drop campaign. Campaigns can be monitored at every stage of the process to ensure each and every penny you spend is based on clear information.
As small-scale as you like – If you haven’t used door-drop before, you don’t have to commit yourself to a sizeable campaign straightaway. Test your campaign on a small area – you’ll get a good idea about the success you’re likely to see with a bigger campaign.
The most flexible medium out there – There’s so much you can do with a door-drop. From promotional samples to product awareness to public announcements, you can use a door-drop in so many different ways, one of which will undoubtedly meet your company’s needs.
Do You Know The Power of Door Drops?
Below are some statistics from some of the countries leading names in the door drop industry.
51% of adults think door drops are great for information on local services.
87% of consumers remember door drops. Only 35% remember email.
48% of the UK population have responded to a direct mail piece they have received in the past year.
93% of consumers like getting door drop product sample vouchers & offers.
80% Of The UK’s Top Advertisers use Door Drops.