Leaflet Distribution Blog
Estate Agents Value Leaflet Distribution
Bloxham and Barlow have grown to be one of the leading independent Estate Agents in the Somerset Town of Weston-super-Mare since opening in 1995. Although they are justifiably proud of this achievement, they are not a company to rest on their laurels. To maintain this momentum, they decided to call in some help from people
Leicester City, Winning Ways and Leaflet Distribution
If you live in the United Kingdom and have access to any of the channels of communications, you cannot have failed to notice that Leicester City Football Club are now champions of the English premier league. They have achieved this against all the odds and have rightly received praise from all corners of the media.
Fish & chip shop uses a leaflet drop as bait for opening of new shop
Seaways Fish and Chip shop had already established itself as a first class provider of quality food after trading in Cheshunt for six years. To capitalise on their success, they decided to open a new shop in the Hertfordshire village of Stanstead Abbotts some ten miles north of their Cheshunt shop. Although they had built
Ignorance, prejudice, and direct marketing
Would you believe there is a government organisation that allows its employees and contributors to denigrate the direct mailing industry? A government organisation funded by a direct tax that the majority of people have to pay on pain of imprisonment. The organisation I am referring to is the BBC, particularly BBC national radio. Over the
Is The Government on to us?
Now, this may come us a surprise to some people, not too many I hope, but there is to be a referendum on June 23rd, 2016 as to whether the United Kingdom should leave the European Union. Since David Cameron confirmed this some weeks back, we have been inundated with information from both sides of
Why bother with the truth?
Once again the question of whether paper-making is a major contributor to deforestation and dehydration of the planet by using copious amounts of water. According to one protagonist 300 litres of water are used to produce one Sunday newspaper (they do not say which one, but It is not the News of the World!) A
The Flying Scotsman & leaflet distribution
On the 25th of February this year, 2016, the Flying Scotsman left Kings Cross station in London for the first journey it had taken in many years. The Flying Scotsman was one the most famous, if not the most famous, railway steam engine of its day. For years, steam-driven railway engines were the mainstay of
Disaster Diverted by Design and Distribution
Over the winter, we have heard heart-breaking tales of the flooding that has deprived many people in the north of our country of their homes and businesses. Some of these unfortunate people are suffering flooding of their homes for a second or third time. Although those of us lucky enough to have been spared the
Would you waste half of your advertising budget?
I had an interesting conversation a few weeks ago with a lady from the world of digital marketing. The conversation took place at a social gathering and over a glass or two of wine. This lady’s job was marketing her company’s cloud services to those who wish to use such a facility. Being interested in
Thinking Outside the Box
Have you heard the saying “Thinking outside the box”? It has been used so much over the years by business gurus and management consultants that it has almost become a cliché along with “pushing the envelope” and “blue-sky thinking” all ways of saying, “let’s think about this from another angle.“ And entrepreneurs have been doing
Will you survive the coming recession?
Unless you have been living on Mars during the last few of weeks, you will be aware there has been much talk concerning the slowdown in the world economy. The Chinese stock market has been doing a good impression of the Titanic and stock markets around the world have been doing their very best to
Leaflet Distribution Advertising for Valentine’s Day
Although most businesses will happily tick over throughout the year, the majority of them will be subject to peaks and troughs in their trading year, but those enterprises who are involved in the gift and greeting card industries have certain times when they can definitely expect a very steep spike in their trading. Toy manufacturers
Why some people give up on leaflet distribution
A wide range of companies and businesses both large and small use door drop leaflets. They range from the giant multinationals such as Virgin Media down to 1 or 2 man enterprises. Many of these businesses have used the medium of leaflet distribution to build healthy profitable enterprises. However, a large number of the smaller
Leaflet distribution is not a cheap alternative
It still amazes me that when a discussion takes place around the merits of direct marketing, leaflet distribution is still seen as somehow the poor relation in the process. This unfortunate state of affairs was brought to my attention recently while I was reading a book on copywriting and a chapter on direct mail. Part
Make Sure Your Free Offer is Worth Something
I make this statement because many businesses put “Free Offers” on their leaflets and brochures that are not really worth the paper they are printed on. It often amazes me when an offer says call us for a free quotation. I am not sure if any business has ever been in the enviable position to