Leaflet Distribution Blog
Is E-mail Facing Elimination or Even Death?
If that question about e-mail makes you punch the air in delight, I am afraid your joy may be slightly premature. However, there are moves afoot to kerb the number of e-mails employees receive every working day. Many companies and organisations across the globe have become concerned about the time their workers waste by opening
What’s the best month to advertise your business?
Well, the answer to that question may surprise you. Unless you are selling things related to Christmas, December is one of the worst months to try selling. According to those who know these things, the beginning of the year is a great time to be selling. So January is always a good month to advertise
I’m a small business – why do I need a brand?
That is a question many people ask, and the reason they ask is that only a few enlightened people seem to know or understand what a brand is and why you need one to build your business. There are those people who think to have a “Brand” only applies to multinational companies, such as Coca-Cola
Is Physical Marketing really making a comeback?
They say what goes around comes around, and it appears that the old way of marketing goods and services are also making a comeback, although some of them have never really gone away. An article in Marketing Week has reported that many marketing people are returning to “Physical marketing,” and by that, they mean marketing
Why Domino’s Pizza Should Stop Using Door Drop Leaflets
This interesting premise was raised at a recent seminar on direct marketing. It transpires that Domino’s Pizza asked their franchisees for their opinions on door drop leaflets. They collectively replied that given we were in a digital age, they could not understand why the medium of leaflet distribution should be necessary to sell their products.
Is Your Leaflet Still Working?
Perhaps a better question would be “Is it working as well as it used to?” When a leaflet has been successful for some time, it is tempting to keep sending it out unchanged. It is also tempting to blame outside influences when the responses begin to slacken off. It could be the economy; perhaps you
Leaflets are Good For The Community
Do you ever think about the effects leaflet distribution has for your community? Did you know that 30% of unaddressed leaflets, magazines and local government information is delivered to you by the Royal Mail, a national company we all know and love? DOR-2-DOR, established in the early ’90s to offer local businesses an alternative solution
Kitchen Company draws on leaflet distribution to attract new customers
Stanley Kitchens, a company that designs and fits Kitchens, bathrooms and bedrooms, chose a leaflet distribution to raise their brand awareness. Stanley Kitchens has been providing kitchen makeovers, bedrooms, and bathrooms, all designed and fitted by experts in their craft. They have been successfully trading for eleven years, and have built up a solid and
Are Fish and Chips still our favourite fast food?
When people talk about “fast food” and “take away,” they mostly think of Chinese, Indian, or one of the other foods available, but somehow the phrase takeaway and fast food has not, until recent times included, Fish and Chips. Perhaps this is because the phrases take away and fast food were not in circulation when
What will “Brexit” mean to Leaflet Distribution?
I suppose it would be understandable if people believe the dust has settled now the referendum on the United Kingdom’s membership of the European Union has been and gone. When of course the reality is, only some of the metaphorical dust has settled. Most of it is still floating and will be for some time
Is Leaflet Distribution the equivalent of a Website Landing Page?
I was recently watching a video tutorial on landing pages. For those who are not aware of the term, a landing page is the first page on a website where prospective customers are directed by search engines, and its sole purpose in life is to get a response from these prospects. It underlined the need
You Can’t Make Money From Door Drops
How many times have we all heard people say, “Leaflet distribution doesn’t work,” and the people who have said it really believe it? Perhaps you are one of many people who have tried a door drop campaign and have seen it fail dismally, leaving you out of pocket and anti-door drops forever. This bad experience
Waste Company Collects New Customers Using Leaflet Distribution.
A national waste collector and recycling centre called on Dor-2-Dor to raise their profile and gather more customers. Wastesavers have been the leaders in collecting and recycling waste in the Newport, Cardiff, and Monmouth areas for 30 years. They operate a commercial recycling service for over 300 companies in those areas and supply IT recycling and
Sometimes Small is Good
People who use leaflet distribution to advertise their goods and services are always looking for ways to make their leaflet stand out and catch the prospects attention. It is true that a leaflet printed in full colour with pictures relevant to the product will attract attention. Having it printed on both sides of a reasonably
What does the advertising industry do for us?
The Monty Python team asked that question of the Romans many years ago, but very few people have asked it of the often much-maligned advertising industry. Because advertising seems to be everywhere in our world, most people take it for granted. Some think it irrelevant while a few radical people think it unnecessary and would
