Leaflet Distribution Blog
Features vs. Benefits: The Key to Advertising
Knowing how to sell your benefits is an important part of your advertising process and one of the biggest mistakes some people make when writing the copy for a leaflet is not telling the prospect the benefit they will get for buying the product or service being offered. The problem is many marketing people and,
If You’ve Got it Flaunt it
I imagine many people have heard the saying “Build a better mousetrap and the world will beat a path to your door.” That phrase comes from a longer passage written by Ralph Waldo Emmerson in the nineteenth century. Ralph Waldo Emerson was an American poet, philosopher and essayist and he actually wrote the following lines.
Are Estate Agents Under Threat?
The answer to that is obvious. Yes. Estate agents are under threat from the internet and from people wanting to do business online. But estate agents are not the only businesses who are being threatened by the internet as many traditional high street concerns are coming under pressure from their customers turning to the internet.
Are you smarter than a goldfish?
OK, that is not really a fair question because attention span is not a good judge of intelligence. However, since the year 2000, the average attention span of a human has shrunk from 12 seconds to 8.25 seconds. And the average attention span of a goldfish is apparently 9 seconds. What is more worrying is
I wonder if you can help me?
If a person called you and opened the conversation with that question, how would you react? I am willing to bet you would probably be prepared to listen to what the caller had to say next. This conversation recently arose when I was talking to a young graduate who had taken a part-time job in
Why Does Using Geometry Make for Effective Leaflet Designs?
I know that sounds like an odd question but I ask it for two reasons. The first reason is I hope you will keep reading and the second reason is I thought “Are you even interested in geometry and leaflet designs?” as the title may see you reaching for the off button before your eyes
The Biggest Mistake With Leaflet Distribution
The biggest mistake with leaflet distribution is trying to be clever by using words and phrases in their writing just to make it appear they are somehow more intelligent than the people they are advertising to. This can have a negative effect on response rates for one simple reason. Let me explain. An article recently
The Importance of Follow-up Calls
It’s OK this isn’t an article about unrequited love (although it is in some way). It is a theme we have covered in some form before, but this time we thought we would approach it from the disappointed customer’s point of view. So let’s pretend you are that customer. The situation is one many people
‘NOT ANOTHER ONE’ – Another Year and Another Election
Elections are becoming like buses; you wait for years for one and suddenly a whole row of them come along at once. In the space of fewer than two years, we have already had two referendums and one general election here in the United Kingdom. Now we have to face another general election in June
£46,000 generated from a leaflet drop!
Our office in Swindon recently carried out a leaflet distribution campaign for a local Gardening Company. From their campaign of only 12,000 leaflets, they have generated £46,000 worth of business so far. Here’s how they helped generate a significant return for a high-end garden company looking to break into the Wiltshire market. The campaign This
How To Create A Leaflet Design That Sells
Despite the evidence to the contrary, many people still claim that leaflet distribution does not work and is just a waste of time and money. However, in most of these cases it is not the distribution that is letting them down, but their leaflet design itself. So, if the leaflet design is wrong, then nothing
How To Get The Best Return On Your Investment
Whenever a local company approaches us regarding our leaflet distribution service, the question they invariably ask is, what response rate will I receive from my leaflet campaign? Although we would only be too pleased to give them a definite figure, it is really like asking us how long will it take them to run a
Valentine’s Day is coming… are you offering them their heart’s desires?
We are less than ten days away from Valentine’s Day, and this is the day when restaurants, pubs and other places of entertainment should be doing their utmost to attract customers to their premises to spend their money. Because competition is fierce in this area, especially on February the 14th, many business owners will be
Is Digital Marketing a threat to Leaflet Distribution?
How many times over the past few years has a new medium of digital marketing arrived and people have heralded it as the future and prophesied the death of print. Ceefax was going to kill off newspapers; video was going to eliminate the need for colour brochures. Well, Ceefax bit the dust some time ago
Make Your Leaflets a Magnetic Attraction
As a part of the direct marketing mix, leaflet distribution is one of the most successful methods of building a new business or expanding and consolidating an existing one. Research has shown that over 95% of people receive and see a door drop leaflet. Research has also revealed that over 50% of adults will keep
