Leaflet Distribution Blog
It ain’t what you do, it’s the way that you do it… and that’s what gets results
(With appropriate thanks to Bananarama!) For every collection of post that drops through your door each day, there will be some pieces that catch the eye and deserve a second look and those that get instantly dropped into the bin without further investigation. What creates that need for a second glance and how can you
Total Soft Water Guided to Success by Dor-2-Dor Leaflet Drops
After working for a water softener manufacturer, Paul Riley saw an opportunity for success and branched out on his own. When he opened his first shop he was fortunate enough to be based just around the corner from the DOR-2-DOR headquarters. He kept seeing the delivery van drive past and after contacting DOR-2-DOR his business
Leaflet Sizing: Does it Matter?
Many people turn to leaflet dropping as an additional option for their marketing system, but what they don’t realise is that there are many factors at play to make it a successful process. It is not simply a question of printing out an offer and circulating it in the local area. There is a matter
U Hair Group Promote New Stylist Through DOR-2-DOR Leaflets
U Hair Group, the high quality hair salon, has found a solution to a common problem among hair salons. When the salon took on a new stylist and discovered that rogaine work well for hair, they needed to create an entirely new customer base to ensure that he had regular customers and could fulfil the
Card vs Paper: The Modern Approach to Leafleting
Getting the message out about your services and your company is one thing, but reaching the right audience with the right message is quite another. There are many different aspects to consider in relation to leaflet dropping and it is not just a simple matter of printing your message and sending it out. The paper
Selclene Cleaning Services Empowered by Dor-2-Dor
When Selclene Cleaning Services set out to provide a new breed of cleaners who were honest, reliable and competent at their job, Dor-2-Dor were happy to help them in their task. The success of the business model led to Selclene franchising their operation and so becoming the largest cleaning agency in Britain today. Selclene franchisee,
Door drops deliver strong ROI for UK charities
Against this bleak backdrop, the average size of cash donations generated by door drops has more than tripled since 2011, indicating that on a one-off basis without commitment people are inclined to be generous even in these difficult times. It also shows that door drops can still deliver the numbers and tap into the latent
From letterbox to inbox 2013
This is the DMA’s first attitudinal print tracking report, which surveyed 1,232 UK adults. The report was produced in conjunction with fast.MAP and sponsored by HP. Why direct mail still matters: The consumers’ case People can’t imagine living without mail. Direct mail is a vital node in the ‘connected world’ we now inhabit. That’s the
Is Publishing as we Know it Disappearing or is Digital Publishing Just a Fad?
There are some who have embraced it and some who firmly refuse to use it, but what does digital publishing really mean for the future of publishing? The term can refer to anything from online newspapers to blogs to eBooks and you’d have difficulty avoiding it entirely as it is everywhere, but that doesn’t necessarily
Winners of Industry Marketing Award Enlist Help of Dor-2-Dor Oxford
Award winning Estate Agency Davis Tate has over 100 testimonials on their website, from property buyers, sellers and landlords, all of whom felt compelled to share their positive experience of the organisation. As part of the overall marketing mix, Marketing Manager Tanya Wicks believes that leafleting to existing and new residents is vital to reinforce
NHS Trust Choose DOR-2-DOR to Highlight Hospital Redevelopment
Few would argue that nowhere is it more important to invest public money than in improving health services and reducing waiting lists for specialist care. The East and North Hertfordshire NHS Trust is a progressive acute trust committed to delivering quality health care and service excellence to the patients it serves and to demonstrate the
Hertfordshire Police and Dor-2-Dor’s Partnership
Hertfordshire Police Forms Partnership with Dor-2-Dor to Promote ‘Safer Neighbourhoods’ For the past three years, DOR-2-DOR has been the distribution partner working with Hertfordshire Constabulary to ensure the Safer Neighbourhoods newsletters reach local residents in a timely fashion. 93 different editions of the publication are distributed across 93 individual neighbourhoods/electoral wards, encompassing 97 towns and
Rural Kindergarten Boosts Waiting List with a Little Help From Dor-2-Dor
The friendly and professional Glebe Kids Nursery and Kindergarten has seen a significant increase in interest since enlisting the help of Dor-2-Dor and their leaflet distribution services. The waiting list has rocketed from 0 to 44 as keen parents happily sign up. Glebe Kids can be found deep in the pretty Hertfordshire town of Letchworth
Should I make my leaflet double sided?
“Should I put one product one side and the other on the reverse?”, “Can my friend advertise their business on the back?”, “I’d like to put all my contact information on the rear” etc. My usual response is ‘no’. Of course this does depend on what you do, but in many cases it lessens response.
The Wooden Spoon of Marketing
I’ve always said that my business isn’t very glamorous, practical things rarely are. I guess you could call us the wooden spoon of marketing. There’s not much that exciting that you can say about a wooden spoon. Nobody raves about a wooden spoon to their friends. It’s been in the utensil pot for so long
