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Flyer Delivery Pricing Information

Jeff Frankling - Founder of  Dor-2-DorQuality Flyer Distribution Pricing

Good leaflet distribution isn't cheap and similarly cheap leaflet distribution isn't good so it is important that you make sure your supplier is charging a reasonable amount for the work you require.

Cheap leaflet distribution will mean that your supplier has the ability to pay a fair rate to his walkers. For a geographical area to be covered comprehensively walkers will need to be properly remunerated. A successful leaflet distribution will only be achieved if a fair rate is being paid for the work being carried out.

Remember if a walker is being paid less than £35 per 1,000 households - at a sensible rate of walking they will be unable to achieve a level of minimum wage for an adult.

Use only properly qualified distribution companies.

New start up distribution outfits will lack systems and expertise to properly manage their distributors. Also they usually try to win business by being too cheap. If they are not charging a proper price how can they afford to pay a fair price to their distributors and how can they create the proper management systems if they are not achieving a reasonable amount of profit?

Small start up companies will lack the resources to build a professional business and 'stack it high and sell it cheap' is not relevant in our service sector.

Membership of a relevant trade body is also important. For example the Direct Marketing Association (DMA) has compliance requirements of its members and has a proper policy of best practice and environmental issues.

Learn more about Flyer and Leaflet Distribution: