Leaflet Distribution Blog
A Message from Jeff Frankling DOR-2-DOR CEO
Together, we are facing a truly unprecedented situation. The global Coronavirus pandemic is affecting all of our families, our businesses, our communities and our way of life. During this time, we recognise the trust businesses place in us when we deliver leaflets and I wanted to reach out and update you on how we’re approaching
High-Performance Marketing For Automotive Service Businesses
Recent figures released by the automobile industry report a downturn in the number of new cars being bought in the United Kingdom. This is bad news if you are a dealer selling new cars, but reasonably good news if you are running a car repair and servicing business. There may be many reasons for the
Leaflet Distribution Vs. Radio Advertising
Marketing takes up the biggest portion of spending for most businesses, which also makes it crucial that marketing strategies are made to get results. If your marketing techniques don’t strike the right chords you don’t just waste money and time – you lose out to growing competitors. In modern times, there are many marketing channels
Advertising Your Business Over the Christmas Period
Advertising your products and services is important throughout the year, but at Christmas when consumers wallets are opening a little further it can be even more beneficial. Not every method of advertising is effective around the time the big man does the rounds – and some methods can reap bigger rewards. So, what are the
7 Reasons Why Print Rules
For many years now we have been told that digital marketing will be the future and print will have to take second or even third place as a marketing tool. However, there are signs that consumers are beginning to experience digital fatigue. You only have to check your inbox to see how many marketing e-mails
8 Key Performance Indicators That Measure Marketing Success
The most important thing about advertising strategy is the ability to measure its success, which can be done using Key performance indicators (KPI). What Are Key Performance Indicators? A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. KPI’s will help your marketing plan achieve
Does Leaflet Distribution Work?
Have you ever stopped to think about the little things we all believe and just accept because we have been told they are true, but when we stop and examine them, they turn out to be untrue? I am not talking about the big world changing themes such as a political theory or a religion,
How Collecting Data Can Increase Your Advertising ROI
Collecting data is essential if you are running a business and very important if you are looking to increase your advertising ROI with a leaflet distribution campaign as part of your marketing strategy. What is data? In some people’s minds, the word “Data” means a mass of material that can only be interpreted by a
How Do I Know My Leaflets Will Be Delivered?
This is a question that many clients using door drops ask. They have probably heard of the horror stories of leaflets being dumped in a canal or rubbish tip instead of being delivered. And I am sure there is some truth in some of these stories. In the early days of leaflet distribution, there may
8 Steps For Creating a Small Business Marketing Budget
Any business, large, medium or small, needs a marketing budget; without one a company will soon find itself reacting to marketing opportunities by ill thought out and overpriced advertising campaigns. It is essential that a business invests in a marketing budget, however, like any investment, there will always be an element of risk, so this
Using Offers to Attract New Restaurant Customers
If you’re looking to attract new customers to your restaurant or takeaway business then using offers to attract new customers works well. Restaurant or takeaway owners often use special offers to attract customers. However, sometimes it can be difficult to know what kind of offer will work; finding the right balance is the key to
7 Reasons Why You Should Invest in a Leaflet Distribution Campaign
In today’s digital age, research shows that consumers are beginning to show signs of digital fatigue. Look at your own email, how many marketing emails do you receive on a daily basis? This means there is a great opportunity to increase your brand exposure and acquire new customers with good, old-fashioned leaflet distribution. This advertising
A Daily Walk Adds Years To Your Life
In the UK, the lack of exercise may be responsible for 1 in 6 deaths each year. This means around 90,000 people are dying each year prematurely through a lack of physical activity. Did you know that lack of exercise could be a bigger threat to your health than smoking and kills more people than
I can’t believe it’s nearly Christmas already
Yes, it’s that time of year. Christmas! When the British people, or maybe it is just the English, who express surprise at something that happens at the same time every year, without exception. Christmas arrives in the last week of December every year, but many of us act as if it is something that has
How To Plan The Perfect Door Drop Campaign
You can’t expect every person who receives your leaflet to be interested in what you are offering, so inevitably, some leaflets will go straight in the bin! However, there are a few things you can do to ensure as many of your leaflets as possible are read and don’t go straight in the bin, ensuring
