Magazine and Booklet Distribution
According to Wikipedia a pamphlet is an unbound booklet (that is, without a hard cover or binding). It may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths (called a leaflet), or it may consist of a few pages that are folded in half and saddle stapled at the crease to make a simple book. In order to count as a pamphlet, UNESCO requires a publication (other than a periodical) to have "at least 5 but not more than 48 pages exclusive of the cover pages a longer item is a book.
Over the few years a large number of independent magazine producers have appeared. These are usually small operators or individuals who produce A5 booklets of 12 to 100 pages containing adverts from local shops and businesses. The magazines also quite often contain local community information. They are regualrly printed in full colour on glossy paper although sometimes they are in black and white only. There is a wide range of distribution quantities. Sometimes the distribution may be only 2 – 3000 but more often they are in the range of 5000 – 10000 copies. The publishers of these magazines and booklets mostly require the publication to be distributed door to door although there are instances where they are only distributed to pulic places like libraries or museums and hotels. Copies can often be found on the counters of the local shops that are advertising in them. Local councils have been know to sposon these local magazine publications and where that occurs copies can be found at the local council office. The local councils are willing to do this because they find the publications useful for not only local residents but also for visitors or even tourists.
There has also been a considerable growth in local printed directories. These are similar to magazines and booklets but take the form of a directory with all the local shops and businesses listed for free. DOR-2-DOR have directory clients who require the local distribution of their publications. An important aspect of distributing local magazines or directories is that coverage and pentration of the distribution need to be done to an especially high standard. This is primarily due to the fact that as the advertisers or the staff of the advertisiers live locally and are looking out for their copy of the publication to arrive in their homes. The means therefore that the magazine distributor needs to be especially careful and thorough with the distribution. DOR-2-DOR and its network of franchisees have a wealth of specialist knowledge with the rquirements of local magazine and directory publishers.
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