Leaflet Distribution, Letterbox Marketing and Franchise Opportunities from Dor-2-Dor™

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Franchisors who are looking for
people to join the franchise and
help expand their business will
not exclude potential franchisees
just because they are young; much
more important is their enthusiasm,
willingness to learn and aptitude to
develop as a business owner.
Tom Endean, marketing manager
at the British Franchise Association
(bfa), said: "Younger people may not
have as many years of experience
behind them, but the experience...

Marketing In August

Many companies reduce their
leaflet distribution programs through
August. This however can benefit
those companies who continue to
leaflet drop as there is a marked
reduction in the number of other
items delivered. So the message
here is….

Read more...

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Leafleting in different
business sectors

One method of leaflet distribution
is by going door to door, posting
flyers through letterboxes. This is
the most popular method of
disseminating material, and it
can be very successful if your
company relies on the residential
market. For instance, restaurants
that offer takeaway services tend
to find that door to door
leaflet distribution works well...

Read more...

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The Compleate Blog
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• Leaflet Distribution to residential households
• Carefully monitored adult Post People™
• Distribution by post code to street level
• Local offices covering your area
• Door Drop marketing franchise opportunity
• Deliver-IT business management system
• We are compliance certificated by the OFT
• GPS Tracked leaflet distribution

Leaflet Distribution, Flyer Distribution, Letterbox Marketing or Door Drop Marketing has become an effective medium in which to promote your business. Leaflet distribution and Leaflet Delivery companies are extensively used by top businesses and government departments,  in fact according to the Direct Marketing Association (DMA) 80% of top advertisers in the UK use Leaflet Distribution door drops. The DMA also reports that Letterbox distribution has grown rapidly since 1994 and despite the growth of the internet and online door to door is a very important and effective method of local communications and promotion.

The market in the UK is now worth nearly £1billion. Leaflet distribution is probably the simplest and cheapest form of direct marketing for companies looking for a return on their investment. We have been in the industry for over 23 years and have developed an extremely effective system for reliable door to door marketing. All our delivery staff or Post-People™ as we call them are carefully recruited adults and their work is monitored by a robust backchecking management process.

DOR-2-DOR has been developed into a unique franchise opportunity. Franchising is now the quickest and safest way to start a business. Success for our franchisees is our number one priority so much so that our franchisees are achieving what they want and that has enabled us to become the UK’s largest network in Letterbox, door drop marketing. If you are interested in becoming a franchisee with DOR-2-DOR please take a look at our franchise opportunity pages.

Leaflet Distribution is a regularly used and highly successful marketing medium often called door drop or door to door that is used by 80% of the UK's top advertisers (source DMA). Leaflet Distribution is also used consistantly by government and local and district councils and political parties (usually at election times).

Leaflet Delivery can increase brand awareness and generate sales enquiries for local businesses or promote local events. Leaflets can be A5 or A4 format although much larger formats even up to A2 (folded) have been very successfuly used. Cooperative mailers or leaflets promoting several local businesses at the same time. One such system is the www.dor-dropz.com cooperative mailer.

Door drops or door to door if used in a carefully designed leaflet can generate excellent feedback. A regular campaign is the best way to use the medium. This doesn't necessarily need to be large numbers even 10,000 leaflets distributed at 2000 per week can be classed as a campaign. If the areas are carefully chosen by demographics or simply by Distribution Zones astonishing results can be achieved. Of course larger campaigns incorporating say 100,000 households can produce a high level of response. Planning and targeting however is very important to minimise wastage.

Methods Of Leaflet Distribution | Leaflet Distribution info | Leaflet Delivery info | Flyer Delivery info

Cheap Leaflet Distribution. It wouldn't be sensible to buy a cheap parachute and the same applies to door drops and letterbox marketing.
The individual post people or walkers doing the work need to be paid a proper rate for the job. The average post person or distributor will need on average 5 hours to complete delivery to 1,000 letterboxes and should be paid a proper rate for the work.

If you want to achieve a good result from your promotions and receive important information from the distributing company about exactly what streets have been delivered to and when and what properties could not be delivered to for logistical or other reasons you should expect to pay a reasonable amount for the job. No letterbox marketing company can achieve 100% penetration when delivering unaddressed material however if you want a maximum response from your target audience you will need to use an experienced company with all the necessary knowledge and recourses to get the job done properly.

Shared Leaflet Distribution is the service most used in door to door and letterbox marketing the distributing company will generally deliver a maximum of 3 or 4 leaflets on standard shareplan. Some clients ask for Solus distribution and this is a premium service. Solus is where the clients leaflet is delivered entirely on its own with no other competing material Solus plus is also available where the client can choose to have his leaflet deliver with 1, 2 or 3 other leaflets only. Remember in letterbox marketing you will always get what you pay for. A cheap service will not get you the coverage or penetration you deserve or the reporting information you need to tell you when and precisely where you material is being delivered.

Areas currently covered include: Ashford, Aylesbury, Barnet , Broxbourn, Bishops Stortford, Bristol, Berkamsted, Cambridge, Cheltenham, Cheshunt, Crewe, Dunstable, Dudle, Epping, Enfield, Gloucester, Harlow, Halesowen, Hatfield, Harpenden, Hemel Hempstead, Hertford, Hoddesdon, High Wycombe, Ilford, Kent, Leicester, Luton, Maidstone, Milton Keynes, Newmarket, North Herts, Oxford, Potters Bar, Radlett, Rickmansworth, Sawbridgeworth, Safron Walden, Slough, Stevenage, St Albans, Stourbridge, Swansea, Swindon, Tonbridge, Tunbridge Wells, Watford, Ware, Welwyn Garden City, Windsor, Worcester, Avon, Essex, Hertfordshire, Bedfordshire, Buckinhamshire, Cambridgeshire, Cheshire, Glamorgan, Leicestershire, Oxfordshire, Worcestershire.
In assosiation with cheap leaflets.co and Leaflet Distribution

DOR-2-DOR™ are full members of :
The Direct Marketing Association, the Federation of Small Businesses and the Door Drop Alliance. Compliance certificated by the Office Of Fair Trading